logo motion ▸hbd Branding
My company · identity, motionAaAaOutfit · Instrument Sans
- #04042B
- #0A146D
- #0B70FC
- #F2F2F2
Hanadi Alotaibi · Boca Raton
A brand is planned first, then built.
I'm Hanadi Alotaibi, founder of hbd Branding in Boca Raton. I plan it, design it and build it, one brand at a time.
Come talk it through. 15 minutes.
Creative Direction Session · 15 min
The reel shows logo motion my team and I made at hbd Branding, one at a time.
hanadi-mark.svg01 / 05
01 / How I workw 000
Plan. Design. Build.
Three steps, always in this order. Scroll, and watch them draw my mark.
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01 / Plan
First, the plan.
Who the brand is for, what it needs to say, and where it will live. The grid comes before the first line.
Brand strategy · Hanadi Alotaibiapproved Oct 10, 20261. Positioning
- Founder, not worker. hbd is the service; I'm the lens behind it.
- Quiet authority: calm, editorial, unhurried.
4. Audience
- Established owners, and new ideas and startups too.
A page from my own brand plan -
02 / Design
Then, the design.
The mark, the type and the colors, drawn to fit the plan and measured to its own numbers.
Logo anatomy · my mark, from my brand package -
03 / Build
Then, the build.
Websites, CRM and automation, and the templates your team uses every day. This is where the brand goes to work.
hanadialotaibi.com
This website, draft 1 · HTML, CSS and plain JavaScript
Plan · Design · Build. The same three steps drew this mark.
02 / Workw 000
The work, up close
Real pages from brand packages my team and I made at hbd Branding. Point at a card to play its logo motion.
logo motion ▸
logo motion ▸IqraaMind
My nonprofit · identity, type, motionAaAaPoppins SemiBold · Italic · Regular
- #162213
- #96A892
- #D4DDD2
- #FCFCFC
logo motion ▸Bubble's Sparkle
Venture · identity, motionAaAaPoppins ExtraBold · Medium · Regular
- #0094E9
- #0072B5
- #FF7F00
- #EAF6FE
logo motion ▸EthicaFi
Client · identity, motionWordmark: bold geometric sans, Fi in green
- #1B2C17
- #264125
- #4CB848
- #ECF5E8
03 / Who I work withw 000
For new ideas and growing businesses.
You might be starting from scratch, with an idea and no brand yet. Or you've run your business for years, and the brand no longer fits how good the work is. Either way, we start with the plan.
- 01A new business or idea, starting from scratch
- 02An established business whose brand no longer fits
- 03South Florida first, then anywhere in the US
04 / What I buildw 000
What I build
hbd Branding
FounderMy company in Boca Raton. We plan, design and build brands for new and established businesses. hbdbranding.com
IqraaMind
Founder · nonprofitShort reads that bring people back to reading and reflection.
Bubble's Sparkle
VentureA home cleaning company in Boca Raton.
SFMCC
South Florida Muslim Chamber of Commerce
Director of Brand & CommunicationsI lead the Chamber's brand and how it speaks to its community.
05 / Talkw 000
Come talk it through.
Fifteen minutes about your business and where your brand stands today.